The brand name, Benton, was inspired by the movie "The Curious Case of Benjamin Button," in which the main character grows younger with time. Benton aims to help customers achieve a youthful, glowing complexion in a healthy way rather than through potentially harmful, temporary treatments. The brand's focus on "healthy" products is evident in its emphasis on non-irritating ingredients and ways to create products suitable for all skin types. Benton has always used natural preservatives, and since 2016, the brand has been using Ecocert certified natural preservatives, which are effective, sustainably produced, and comfortable on the skin.
Benton does not mass-produce its cosmetics, and all products are freshly made in smaller batches. This ensures that customers receive products that are effective and not expired. Benton's products are PETA certified cruelty-free, and the brand does not test on animals.
Benton believes that choosing healthy cosmetics will have a beneficial effect not only on the skin but also on the environment. The brand is committed to producing sustainable and eco-friendly products that take care of the planet. All of Benton's products are packaged using Earth Pact made with Bagasse, Nature Pack made with bamboo pulp, and healthy soy ink. The brand also uses an eco-friendly delivery box and paper buffer, as well as biodegradable bio tape.
In addition to its commitment to sustainability, Benton strives to make high-quality, healthy cosmetics at a reasonable price by excluding harmful and controversial ingredients from the beginning of the development process. The brand's principle is to make high-quality products with naturally derived ingredients and reasonable prices while excluding harmful and controversial ingredients fundamentally.
Benton takes care of the planet by using recyclable packaging fundamentally, reducing the production of new plastics, and increasing the rate of reuse and recycling. The brand uses a metal-free pump and single-material PP cap, making recycling easier without separation. Benton's transparent PCR PET container is hygienically remanufactured recycled plastic and can be melted in water and easily detached. The brand also uses a water-friendly label.
In conclusion, Benton is an excellent choice for those looking for a clean and natural beauty brand that uses naturally derived ingredients. The brand is committed to producing high-quality, healthy cosmetics that are suitable for all skin types and do not harm the environment. Benton's focus on sustainability and eco-friendliness makes it a responsible choice for those who want to take care of the planet while taking care of their skin.