The philosophy of Klairs is based on three principles: "simple but enough," "basic but ultimate," and "mild but powerful." The brand believes that simple and basic ingredients are powerful enough to create beautiful skin. Klairs creates products with only the most effective and necessary raw ingredients that have passed the safety measures of a research lab specializing in dermatologist brand skincare. The brand ensures that its products don't contain components that can irritate sensitive skin.
Klairs' focus is on soothing skincare for sensitive skin. The brand invests heavily in research and development of soothing skincare formulas and ingredients. Its ultimate aim is to create healthier, stronger skin for customers through calming, soothing products that can be used by all skin types. The ingredients of Klairs' products often contain calming botanical blends and moisturizing ingredients that provide relief to the skin and soothe irritation.
One of the unique features of Klairs is that the brand doesn't buy into the popular Korean trend of basing product formulations on special, unique ingredients. Instead, Klairs' simple formulations help the skin slowly but surely become healthier without a singular ingredient focus. This approach adds to the trustworthy message that Klairs is a reliable source for daily skincare that provides results while gently treating the skin.
Klairs is staunchly cruelty-free, and this has been an important part of the brand philosophy from the beginning. The brand is also vegan-friendly, and several of its products have recently gained official certification for this. Both the Supple Preparation Facial Toner and the Freshly Juiced Vitamin Drop received vegan certification from Korea Agency of Vegan Certification and Services, while the Fundamental Water Gel Cream, Rich Moist and Midnight Blue Sheet Masks, and the Soft Airy UV Essence received the certification from The Vegan Society, a British agency. Other products from Klairs are also under the certification process too.
Klairs believes in being respectful of the environment and carrying healthy values regarding the earth. The brand is always working to bring its products to customers at reasonable prices. Rather than conducting costly PR and marketing, the Klairs name has been spread through satisfied customer reviews and word-of-mouth. The brand is committed to protecting the environment and continuously works to develop eco-friendly packaging solutions as well as vegan formulas so that its products have as little impact on the environment as possible.
In conclusion, Klairs is a functional skincare brand that is perfect for sensitive skin. The brand is vegan, cruelty-free, and eco-friendly and has a mission to coexist with animals while respecting the beauty of the environment. Klairs is a trustworthy source for daily skincare that provides results while gently treating the skin.